{"id":2596,"date":"2026-10-14T17:14:26","date_gmt":"2026-10-14T15:14:26","guid":{"rendered":"https:\/\/www.epparfums.com\/?p=2596"},"modified":"2026-10-14T17:18:23","modified_gmt":"2026-10-14T15:18:23","slug":"beautyworld-middle-east-2026-looking-back-on-an-edition-shaped-by-innovation","status":"publish","type":"post","link":"https:\/\/www.epparfums.com\/en\/beautyworld-middle-east-2026-looking-back-on-an-edition-shaped-by-innovation\/","title":{"rendered":"Beautyworld Middle East 2026: Looking Back on an Edition Shaped by Innovation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Built around the Inside the Scent concept, our booth expressed the invisible power of fragrance through an open architectural design, curved volumes and lighting effects created to ensure visibility from a distance. The space welcomed clients, partners and industry professionals, who came to discover our Fine Fragrance, Personal Care and Home Fragrance collections.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Among the concepts presented, The Musk Essences attracted particular attention. Developed around AquacoEssence<sup>TM<\/sup>, our ultra-concentrated water-based fragrance technology, the collection introduces a two-step fragrance ritual. Four primers impart different olfactory textures to the scent trail before the fragrance is applied to enhance its intensity. This approach brings together technological innovation, layering and a personalised fragrance experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We would like to thank all our visitors for their interest, their questions and the quality of the conversations shared throughout the event.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-9-16 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Beautyworld Dubai 2026 - Expressions Parfum\u00e9es PART I\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/9gU6cJmp3bw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Built around the Inside the Scent concept, our booth expressed the invisible power of fragrance through an open architectural design, curved volumes and lighting effects created to ensure visibility from a distance. The space welcomed clients, partners and industry professionals, who came to discover our Fine Fragrance, Personal Care and Home Fragrance collections. Among the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"inline_featured_image":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-2596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.epparfums.com\/en\/wp-json\/wp\/v2\/posts\/2596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.epparfums.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.epparfums.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.epparfums.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.epparfums.com\/en\/wp-json\/wp\/v2\/comments?post=2596"}],"version-history":[{"count":1,"href":"https:\/\/www.epparfums.com\/en\/wp-json\/wp\/v2\/posts\/2596\/revisions"}],"predecessor-version":[{"id":2597,"href":"https:\/\/www.epparfums.com\/en\/wp-json\/wp\/v2\/posts\/2596\/revisions\/2597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.epparfums.com\/en\/wp-json\/wp\/v2\/media\/2594"}],"wp:attachment":[{"href":"https:\/\/www.epparfums.com\/en\/wp-json\/wp\/v2\/media?parent=2596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.epparfums.com\/en\/wp-json\/wp\/v2\/categories?post=2596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.epparfums.com\/en\/wp-json\/wp\/v2\/tags?post=2596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}