Beautyworld Middle East 2026: Looking Back on an Edition Shaped by Innovation

Built around the Inside the Scent concept, our booth expressed the invisible power of fragrance through an open architectural design, curved volumes and lighting effects created to ensure visibility from a distance. The space welcomed clients, partners and industry professionals, who came to discover our Fine Fragrance, Personal Care and Home Fragrance collections.

Among the concepts presented, The Musk Essences attracted particular attention. Developed around AquacoEssence^TM, our ultra-concentrated water-based fragrance technology, the collection introduces a two-step fragrance ritual. Four primers impart different olfactory textures to the scent trail before the fragrance is applied to enhance its intensity. This approach brings together technological innovation, layering and a personalised fragrance experience.

We would like to thank all our visitors for their interest, their questions and the quality of the conversations shared throughout the event.