Aquaco™ Boost Essence: Discover a New Way to Wear Fragrance at Beautyworld Dubai

The world of fragrance is evolving. As the boundaries between perfumery, skincare and wellness continue to blur, consumers are looking for more personal, sensory and skin-conscious experiences. In response to these changing expectations, Expressions Parfumées is introducing Aquaco™ Boost Essence, its latest fragrance-in-water technology, at Beautyworld Dubai 2026 on stand Z2-K26

Built on our expertise in aqueous fragrance technologies, Aquaco™ Boost Essence makes it possible to formulate a highly concentrated fragrance-in-water solution containing up to 25% fragrance concentrate, while remaining completely alcohol-free. The technology delivers the intensity and sillage expected from fine fragrance, while offering the benefits of a formula designed to be applied directly to the skin and hair.

To showcase the technology, we will present The Musks Essences, our latest fragrance collection powered by Aquaco™ Boost Essence. This collection explores a new vision of musks through a range of aqueous fragrance primers designed to be worn alone or layered. Their purpose is not simply to perfume the skin, but to interact with it, creating an olfactive signature that evolves from one individual to another

Visit us on stand Z2-K26 to experience this new fragrance ritual firsthand, discover the potential of Aquaco™ Boost Essence and explore how fragrance-in-water technologies can create new opportunities for brands and consumers alike.

During the show, Marie-Eugénie Bouge, Communications & Marketing Director at Expressions Parfumées, will also take part in the conference“The New Language of Scent” on 8 October at 10:45 AM. The session will explore how fragrance is evolving to meet changing consumer expectations and how new approaches are shaping the future of scent.