What are the challenges facing a fragrance house in a rapidly evolving perfume industry?

In this interview with CosmétiqueMag, Christophe MARIN, President of Expressions Parfumées, shares his perspective on the major transformations shaping our industry.
International growth through local subsidiaries, shorter creation cycles, the need for distinctive olfactory signatures, the evolving role of perfumers, innovation, social responsibility, changing consumer expectations, and an increasingly demanding regulatory environment: these are just some of the key topics at the heart of today’s industry conversations.
A valuable perspective on today’s challenges and the trends that are shaping the future of fragrance.

A special thank you to Patricia Thouanel-Lorant for this insightful and inspiring interview, published in Cosmétiquemag Issue No. 287-288.

📷 Photo credit Stéphane de Bourgies

Discover the full interview below ⬇️